/Projects.

Redesigned and built an insurer's website, with online quotes for Motor, Health and Foreigner insurance.

Built a photojournalist marketplace with AI tagging, licensing and bilingual search.

Set up a multi-brand Shopify store organised by activity, brand and store availability.

Ran awareness campaigns, video and media for USAID programs, reaching each audience in its own language.

Set brand foundations, guidelines and a UI kit for a department store group's new platforms.

We evolved pricing into a strategy in motion. Faster cycles, central clarity, market-ready agility.

Structured product data into action. Faster prep, smarter bundles, clearer campaigns.

Automated marketing decisions at scale. Reduced manual planning and accelerated campaigns.

We merged a business into one system. Unified brand, seamless booking, and scalable growth.

Took a first series by two newcomers to Netflix and into the Saudi top 10 within 48 hours.

Rebuilt an online wine store and its campaigns. Meta ads return 6-9x a month in 2026.

Built a smokehouse food brand, its menu and its launch content.

Merged five gaming brands into one identity built to travel across African markets.

Made a PCR test as easy as 1, 2, 3 to book. About 1,500 bookings a day at peak, 17% conversion.

Switched the EU Delegation in Lebanon’s channels to Lebanese Arabic and video: +83% engagement in a year.

Ten years of web, recipe content and global e-commerce for a Lebanese food brand.

Localised video and ran regional PR for a hospital group, with coverage in 14 outlets across the Gulf and Levant.

Launched a cloud kitchen's ordering site and campaigns in Lagos; ads paid back within six months.

Built a Swiss eye clinic’s visibility from scratch. Brand, booking site, video and #1 in organic search.

Positioned a new surgical care model as The Surgical Enterprise, with a bilingual site and patient app.

Built an online gallery for 61 artists, reaching 5M+ people and selling 110+ artworks in three months.

Rebuilt a sportsbook brand and its data. +40% wagered and +30% registrations in under six months.

Rebuilt an FX broker's brand around honesty about risk, with a new website and app.

Built SPRKL's own esports video ad marketplace, from formats and ad server to reporting.

Produced films and 46 Arabic social posts for the One Million Arab Coders initiative.

Took an Italian wafer brand into MENA with Arabic video and paid media.