/From Lens to Licence

/From Lens to Licence

Soora marketplace home page with search
Soora marketplace home page with search

Client

Soora (Samir Kassir Foundation)

Sector

Media

Region

Lebanon

Years

2025

/flow

Chapter 4 · Growth systems & AI

Photojournalist marketplace with AI tagging and instant licensing

How do photojournalists sell their work straight to newsrooms? Give them a marketplace that tags, protects and licenses every image.

/What we built/

Photojournalist marketplace with AI tagging and instant licensing

Photojournalist marketplace with AI tagging and instant licensing

/Context/

/Context/

Soora is a Samir Kassir Foundation platform where photojournalists sell photos and videos directly to media organisations.

Photographers needed a fair route to market. Editors needed a fast way to find, license and download the right image.

Photographers needed a fair route to market. Editors needed a fast way to find, license and download the right image.

/Challenge/

/Challenge/

Every upload needed rich, searchable details and protected previews, without adding hours of admin for photographers.

Buyers search in English and Arabic, so the catalogue had to work both ways, left to right and right to left.

/What we did/

/What we did/

We designed and built the marketplace, with AI doing the tagging.

  • Built a custom commerce platform with Stripe checkout, subscription packages and instant digital delivery

  • Added an AI tag generator that writes the tags for every upload

  • Bulk uploads with shared details, large TIFF files and video

  • Standard, Enhanced and Exclusive licences, with watermarked previews made automatically

  • Search and filters by keyword, location, orientation, people and date, in English and Arabic

/Gallery/

/Gallery/

Soora photo page with licence options and tags
01 / 04

/Outcome/

/Outcome/

  • A live marketplace at soora.store, with photographer profiles and collections

  • Tags generated automatically on upload

  • Photographers keep 100% of each sale by default

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/Stay in the loop.

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Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

/Stay in the loop.

For what’s too important to miss.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

/Stay in the loop.

For what’s too important to miss.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients