Client
Yalla Shawarma
Sector
F&B / hospitality
Region
Nigeria
Years
2020-2021
/flow
Chapter 3 · Platforms & commerce
Cloud kitchen launch, ordering site and campaigns in Lagos
Can a delivery-only kitchen win where people only trust sit-down dining? Show the kitchen and make ordering safe and simple. Ads paid back within six months.
/Results/
Months to reach the return on ad spend target
Yalla Shawarma launched as a cloud kitchen in Ikeja GRA, Lagos, when delivery-only restaurants were new in Nigeria.
People had to trust food from a kitchen they could not visit, and trust paying for it online.
Low lockdown adherence also meant demand for delivery could not be taken for granted.
We built the ordering site, and the content and campaigns that earned that trust.
Built an easy ordering website with SMS order verification and tracking
Filmed inside the kitchen to show hygiene and safety
Explained why ordering online was secure, with promo codes to try it
Ran an awareness campaign, then an ongoing sales campaign
Set the tone of voice and content themes, from Safety First to Meet the Shawarmas
Return on ad spend target reached in under six months
Positioned as one of the best shawarma places in Ikeja GRA
Today we would feed order data back into the ad platforms and check what AI assistants answer when someone in Lagos asks for the best shawarma nearby. That is Flow and Signal working together.
/More work.
