Client
209 Lebanese Wine
Sector
Wine & spirits retail
Region
Lebanon
Years
2022-2026
/flow
Chapter 4 · Growth systems & AI
Online wine store, brand audit and always-on campaigns
Can an online wine store earn back its ads six to nine times over? 209 does it month after month.
/Results/
Monthly Meta ads return on ad spend, 2026
Cost per purchase, December 2025
Impressions in March 2026, 29 purchases
209 is Lebanon’s first online wine store, selling wines, arak and spirits from Lebanese wineries direct to buyers.
The store needed a clearer shopping experience, a sharper brand promise against competitors, and campaigns that pay for themselves.
Wine buying is seasonal and occasion-led, so the work had to keep running all year, not end at launch.
We rebuilt the store, sharpened the brand and run the campaigns that drive sales.
Revamped the Shopify store and structured the catalog by wine, winery, grape, food pairing and spirits
Added quick add, ratings, savings badges, reviews, wish lists and a rewards program
Ran a brand audit with competition insights and defined the brand promise
Run seasonal campaigns, including Christmas, with monthly reporting
Meta ads returned 6.2x to 9.0x a month in 2026 (January 8.99x, February 6.71x, March 6.39x, April 6.16x)
March 2026: 170K impressions and 29 purchases
December 2025: 39 purchases at $5.12 each on $200 of spend
/More work.
