/Search Leadership

/Search Leadership

MV Santé Vision laser vision correction visual
MV Santé Vision laser vision correction visual

Client

MV Santé Vision

Sector

Healthcare

Region

Switzerland

Years

2018-2021

Skills

Strategy

/signal

Chapter 2 · Content & performance

Brand, booking site and video for a Swiss eye clinic

Is your clinic the first name patients find? MV Santé Vision reached the #1 organic ranking in Switzerland.

/Results/

#1

#1

Organic ranking in Switzerland

/Context/

/Context/

MV Santé Vision is a laser vision correction centre in Switzerland, led by a team of experienced ophthalmologists, with more than 10,000 operations performed over ten years.

The medical side was well established. The digital side had to be built from scratch.

The medical side was well established. The digital side had to be built from scratch.

/Challenge/

/Challenge/

Patients compare clinics online long before they book a consultation. The centre needed a brand and a digital presence that matched the quality of its care, and that connected it with more patients.

Looking credible was only the start. The clinic also had to be found, and booking had to be easy.

/What we did/

/What we did/

We built MV Santé Vision’s visibility from the ground up, then kept optimising it over a long-term partnership.

  • A new brand identity

  • A full website with an online appointment booking platform

  • A regularly updated blog to build search authority

  • Video content: digital commercials, patient testimonials and informational spots

  • An ongoing multi-channel media campaign to build awareness and generate leads

/Gallery/

/Gallery/

01 / 02

/Video/

/Video/

/Outcome/

/Outcome/

  • #1 organic ranking in Switzerland

  • Positioned as a thought leader in vision correction

  • Continued growth in the number of operations performed at the centre

/How we’d do it now/

/How we’d do it now/

Today we would pair the same search work with AI visibility tracking, so the clinic is also the answer when patients ask ChatGPT, Gemini or Claude where to get laser eye surgery. Signal measures that share and shows what to fix.

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/Stay in the loop.

For what’s too important to miss.

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Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

/Stay in the loop.

For what’s too important to miss.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients