Client
USAID Lebanon
Sector
Public / NGO
Region
Lebanon
Years
2018-2025
/signal
Chapter 3 · Platforms & commerce
Awareness campaigns, video and media buying for USAID programs in Lebanon
How do people learn that a program exists for them? Reach the right audience for each initiative, in their own language.
/What we built/
USAID funds programs in Lebanon, from university scholarships to water, education and support for small businesses.
Each initiative had a different audience, and each audience needed to understand how to benefit.
The work ran over several years, so campaigns had to be planned, run and reported one after another.
We set the strategy, produced the content in-house and bought the media for each campaign.
Set the digital strategy for each initiative and its audience
Produced videos in-house, from scholarship stories to Women in Governance
Planned and bought media for large awareness campaigns
Covered scholarships, the environment, and small-business recovery after the Beirut port blast
Delivered poster series and end-of-campaign reports
Awareness campaigns for USAID programs across seven years
Each initiative reached its own audience, in its own language
Videos, posters and media plans delivered campaign after campaign
Today we would also track how AI assistants answer questions about scholarships and aid programs, and make sure those answers send people to the right application. Signal measures that and shows what to fix.
/More work.
