/Who we are.
/Who we are.
/about@SPRKL
Born @DigitalSpeed. Now tuned for exponential motion. We drive marketing clarity at the speed of change.
Born @DigitalSpeed. Now tuned for exponential motion. We drive marketing clarity at the speed of change.
Born @DigitalSpeed. Now tuned for exponential motion. We drive marketing clarity at the speed of change.
Change is nothing new. We’ve seen it. Lived it. Built with it. For over 20 years, we’ve helped brands harness change, through sharper thinking, a digital-first instinct, and systems that actually move at real-world speeds.
Change is nothing new. We’ve seen it. Lived it. Built with it. For over 20 years, we’ve helped brands harness change, through sharper thinking, a digital-first instinct, and systems that actually move at real-world speeds.
Change is nothing new. We’ve seen it. Lived it. Built with it. For over 20 years, we’ve helped brands harness change, through sharper thinking, a digital-first instinct, and systems that actually move at real-world speeds.
Strategy
Addressing whether your current positioning still fits how the world decides, and where it’s heading.
/shift
@SPRKL
Make sense, to the new kind of reality
Review Your Fit
Strategy
Addressing whether your current positioning still fits how the world decides, and where it’s heading.
/shift
@SPRKL
Make sense, to the new kind of reality
Review Your Fit
Strategy
Addressing whether your current positioning still fits how the world decides, and where it’s heading.
/shift
@SPRKL
Make sense, to the new kind of reality
Review Your Fit
Visibility
Structuring your brand to be the answer. Surfacing first when systems scan, users ask, and AI selects.
/signal
@SPRKL
Be found, understood, and chosen
Enhance Presence
Visibility
Structuring your brand to be the answer. Surfacing first when systems scan, users ask, and AI selects.
/signal
@SPRKL
Be found, understood, and chosen
Enhance Presence
Visibility
Structuring your brand to be the answer. Surfacing first when systems scan, users ask, and AI selects.
/signal
@SPRKL
Be found, understood, and chosen
Enhance Presence
Performance
Programming how your marketing operates, so it performs with context, real-time inputs, and scale.
/flow
@SPRKL
Unlock your next-level growth performance
Activate Scale
Performance
Programming how your marketing operates, so it performs with context, real-time inputs, and scale.
/flow
@SPRKL
Unlock your next-level growth performance
Activate Scale
Performance
Programming how your marketing operates, so it performs with context, real-time inputs, and scale.
/flow
@SPRKL
Unlock your next-level growth performance
Activate Scale
/Growth journey/
/Growth journey/
We’ve made a habit of working on ideas before they get big.
We’re usually a bit early to things, not to claim credit, but because we’re wired to explore, test, and understand before the noise kicks in.
/2025/
Exponential
A new shape for what we’ve always been.
The times are a-changin’. Intelligence is shifting everything: how we work, think, and build. But none of this feels foreign. We’ve been here before, confidently. What’s different now is the scale. SPRKL steps forward as a strategic intelligence layer for brands ready to move faster, see sharper, and work smarter in this new reality.
/2025/
Exponential
A new shape for what we’ve always been.
The times are a-changin’. Intelligence is shifting everything: how we work, think, and build. But none of this feels foreign. We’ve been here before, confidently. What’s different now is the scale. SPRKL steps forward as a strategic intelligence layer for brands ready to move faster, see sharper, and work smarter in this new reality.
/2025/
Exponential
A new shape for what we’ve always been.
The times are a-changin’. Intelligence is shifting everything: how we work, think, and build. But none of this feels foreign. We’ve been here before, confidently. What’s different now is the scale. SPRKL steps forward as a strategic intelligence layer for brands ready to move faster, see sharper, and work smarter in this new reality.
/2018/
Commerce
Marketplace meets marketing.
Introduced Amazon and Souq marketing services to MENA brands, bridging commerce and digital with measurable outcomes.
/2018/
Commerce
Marketplace meets marketing.
Introduced Amazon and Souq marketing services to MENA brands, bridging commerce and digital with measurable outcomes.
/2018/
Commerce
Marketplace meets marketing.
Introduced Amazon and Souq marketing services to MENA brands, bridging commerce and digital with measurable outcomes.
/2016/
Stack
Adtech, without the buzzwords.
Developed a full-stack programmatic video ad platform, MENA’s first, built on performance logic and local nuance.
/2016/
Stack
Adtech, without the buzzwords.
Developed a full-stack programmatic video ad platform, MENA’s first, built on performance logic and local nuance.
/2016/
Stack
Adtech, without the buzzwords.
Developed a full-stack programmatic video ad platform, MENA’s first, built on performance logic and local nuance.
/2013/
Scale
Social media as a machine.
Built the first social promotional platform in the region — engineered for growth, not just likes.
/2013/
Scale
Social media as a machine.
Built the first social promotional platform in the region — engineered for growth, not just likes.
/2013/
Scale
Social media as a machine.
Built the first social promotional platform in the region — engineered for growth, not just likes.
/2011/
Validation
Recognised by Endeavor.
Selected as high-impact entrepreneurs by Endeavor Lebanon — a moment that validated both our ambition and our approach.
/2011/
Validation
Recognised by Endeavor.
Selected as high-impact entrepreneurs by Endeavor Lebanon — a moment that validated both our ambition and our approach.
/2011/
Validation
Recognised by Endeavor.
Selected as high-impact entrepreneurs by Endeavor Lebanon — a moment that validated both our ambition and our approach.
/2011/
Validation
Recognised by Endeavor.
Selected as high-impact entrepreneurs by Endeavor Lebanon — a moment that validated both our ambition and our approach.
/2006/
Ignition
Digital, before digital was cool.
Launched MENA’s first full-service digital agency out of Beirut, years before the ecosystem caught on.
/2006/
Ignition
Digital, before digital was cool.
Launched MENA’s first full-service digital agency out of Beirut, years before the ecosystem caught on.
/2006/
Ignition
Digital, before digital was cool.
Launched MENA’s first full-service digital agency out of Beirut, years before the ecosystem caught on.
/2006/
Ignition
Digital, before digital was cool.
Launched MENA’s first full-service digital agency out of Beirut, years before the ecosystem caught on.
/1989/
Legacy
Where the instinct comes from.
The roots go deep – a generation earlier, when Filmali pioneered MENA localisation of global content. It was a defining signal that would later shape SPRKL’s DNA: bridging culture, technology, and storytelling.
/1989/
Legacy
Where the instinct comes from.
The roots go deep – a generation earlier, when Filmali pioneered MENA localisation of global content. It was a defining signal that would later shape SPRKL’s DNA: bridging culture, technology, and storytelling.
/1989/
Legacy
Where the instinct comes from.
The roots go deep – a generation earlier, when Filmali pioneered MENA localisation of global content. It was a defining signal that would later shape SPRKL’s DNA: bridging culture, technology, and storytelling.
/1989/
Legacy
Where the instinct comes from.
The roots go deep – a generation earlier, when Filmali pioneered MENA localisation of global content. It was a defining signal that would later shape SPRKL’s DNA: bridging culture, technology, and storytelling.
/20 years, four shifts/
Where discovery moved, we moved.
/01 · 2006–14
The social web
Brands moved onto social feeds. We built their first communities and content engines.
/02 · 2015–19
Content & performance
Content and paid media became one machine. We ran both and tied them to sales.
/03 · 2020–23
Platforms & commerce
Buying moved to platforms and storefronts. We built the systems behind them.
/04 · 2024–now
Growth systems & AI
Discovery is moving to AI. We wire brands to be found, chosen and scaled there.
/20 years, four shifts/
Where discovery moved, we moved.
/01 · 2006–14
The social web
Brands moved onto social feeds. We built their first communities and content engines.
/02 · 2015–19
Content & performance
Content and paid media became one machine. We ran both and tied them to sales.
/03 · 2020–23
Platforms & commerce
Buying moved to platforms and storefronts. We built the systems behind them.
/04 · 2024–now
Growth systems & AI
Discovery is moving to AI. We wire brands to be found, chosen and scaled there.
/20 years, four shifts/
Where discovery moved, we moved.
/01 · 2006–14
The social web
Brands moved onto social feeds. We built their first communities and content engines.
/02 · 2015–19
Content & performance
Content and paid media became one machine. We ran both and tied them to sales.
/03 · 2020–23
Platforms & commerce
Buying moved to platforms and storefronts. We built the systems behind them.
/04 · 2024–now
Growth systems & AI
Discovery is moving to AI. We wire brands to be found, chosen and scaled there.
We’re in motion and looking for people to move better and faster.
/work@SPRKL
We don’t hire for departments. We look for minds that move. People who think across boundaries, shift between disciplines, and bring energy where it’s needed most.
Whether you’re technical or conceptual, strategic or operational, what matters to us is how you think, not which box you fit into.
With us, you won’t be slotted into a pre-written role. You’ll help shape it. You’ll plug into a team that’s fast, fluid, and fundamentally curious — where ideas come from anywhere, and great work happens in the spaces between the lines. If that sounds like your kind of place, we’d love to hear from you.
/Latest viewpoints.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.