/AI-Powered Marketing

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Industry

Retail

Engagement

Full Build

Scope

Digital Marketing, Channels, Tech

Automating Marketing Decisions at Scale

We created an automation layer that powers marketing at scale: smarter campaigns, faster rollouts, and teams that finally have room to breathe.

/Context/

A collaboration with one of the largest retail chains in the GCC, operating hundreds of stores with fast-moving product cycles and regionally varied promotions.

With such scale came complexity: marketing decisions were often decentralised, manually executed, and time-sensitive, leading to inconsistent outcomes across markets.

/Challenge/

Manual processes for campaign planning, pricing strategy, and in-store promotions created bottlenecks. The system was rich in data, but poor in actionability.

The marketing team needed to move faster and smarter, but without increasing headcount or losing control.

/Solution/

We designed and deployed a decision automation layer tailored for marketing operations. It connected promotional inputs, product performance data, and store-level intelligence into a unified logic.Rules were systematised, repeat decisions were automated, and thresholds were introduced to flag when human input was actually needed.

Branding

Strategy

/Results/

A significant reduction in repetitive manual planning tasks
Faster campaign turnaround across regional teams
Improved promotional relevance and alignment with store-level dynamics
Clearer decision accountability and performance feedback loops

A significant reduction in repetitive manual planning tasks
Faster campaign turnaround across regional teams
Improved promotional relevance and alignment with store-level dynamics
Clearer decision accountability and performance feedback loops

/More work.

Year

Project name

Description

/shift@sprkl

/AI Competitiveness

We evolved pricing into a strategy in motion. Faster cycles, central clarity, market-ready agility.

/shift@sprkl

/AI Competitiveness

/shift@sprkl

/AI Competitiveness

/shift@sprkl

/AI Competitiveness

/shift@sprkl

/Total Stack

We merged a business into one system. Unified brand, seamless booking, and scalable growth.

/shift@sprkl

/Total Stack

/shift@sprkl

/Total Stack

/shift@sprkl

/Total Stack

/flow@sprkl

/AI-Powered Retail

Structured product data into action. Faster prep, smarter bundles, clearer campaigns.

/flow@sprkl

/AI-Powered Retail

/flow@sprkl

/AI-Powered Retail

/flow@sprkl

/AI-Powered Retail

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For what’s too important to miss.

/Stay in the loop.

For what’s too important to miss.

/Stay in the loop.

For what’s too important to miss.