/flow
Chapter 4 · Growth systems & AI
Shopify store for a PUMA and multi-brand footwear and apparel retailer
How do shoppers find the right pair in a catalog this wide? Organise it the way they shop: by activity, by brand and by who it is for.
/What we built/
Tchooz sells PUMA and other footwear and apparel brands, online and in its stores.
Without a clear structure, shoppers had to dig through the whole range to find what they wanted.
Store stock also had to show online, so people knew where they could pick up a pair.
We set up the Shopify store and the rules that keep it organised.
Selected and integrated the Soleway theme
Built navigation around Shop by Activity, Shop by Brand, Women and Men
Added a store selector that shows availability in each store
Created icon-brand collections, from BMW and Ferrari to McLaren
Designed a homepage built for seasonal sales
Set the collection taxonomy and product-entry rules
A live store at tchooz.com, with filters by price, brand, type, colour, size, gender and activity
Store availability shown on every product
A structure the team can keep extending as the range grows
/More work.
