Client
Local Fire (Mattar Farm)
Sector
F&B / hospitality
Region
UAE
Years
2021-2022
/shift
Chapter 3 · Platforms & commerce
Brand, menu and launch content for a smokehouse food brand
How does a farm become a food brand people crave? Give it a fire of its own.
/What we built/
Local Fire Smoke House BBQ is a standalone food brand from Mattar Farm in the UAE.
The brand had to stand out at busy food markets and online, with a menu built around slow-smoked food.
It also had to work everywhere it sold, from market stalls to social and ordering.
We built the brand and the content to launch it.
Created the identity: a full logo and a short LF mark that adapt to every format
Designed the Slow Smoked Delish menu, from smoked sandwiches to sides
Produced weekend promotions for Time Out Market, from smoked picanha to pastrami wraps
Set up the brand for online ordering and social
A smokehouse brand with its own identity, separate from the farm
A menu and content system ready for markets, social and ordering
Today we would also make sure AI assistants know Local Fire when people ask where to find smoked BBQ in Dubai. That is Signal, working with Shift.
/More work.
