Client
Camel Quest
Sector
Entertainment
Region
Saudi Arabia
Years
2023-2024
/signal
Chapter 4 · Growth systems & AI
Launch and Netflix placement for a Saudi comedy docu-series
Can a first series by two newcomers reach Netflix’s top 10? Camel Quest got there within 48 hours of release.
/Results/
Series approved for the platform
In Saudi Arabia within 48 hours
Camel Quest is an unscripted, comedic docu-series following childhood friends Safwan Modir and Omar Almaeena, known as SAFFwOMZZ, on a journey into the world of camels across Saudi Arabia.
A first series from new creators had to win a place on a global streaming platform, then stand out on release day.
It needed a clear story for the platform, a launch the press would pick up, and an audience ready to watch from day one.
We shaped the story, took the series to Netflix and ran the launch.
Positioned the series as a blend of humour, friendship and cultural exploration, with the duo as cultural ambassadors
Supported the outreach that brought the series to Netflix
Built the tease campaign, the launch media plan and the press release in Arabic and English
Cut trailers and social content for the release
Approved for Netflix and released exclusively on the platform
Entered the top 10 in Saudi Arabia within 48 hours of release
/More work.
