Client
E-Chir (MV Santé)
Sector
Healthcare
Region
Switzerland
Years
2020-2021
/shift
Chapter 3 · Platforms & commerce
Positioning, website and launch assets for a surgical care model
How do you explain a new way of running surgery? Make it about the patient, not the procedure.
/What we built/
E-Chir is a surgical care model developed by the team behind MV Santé in Switzerland.
The idea was complex and new, and it had to make sense to patients as well as to doctors.
The market spoke German and French, so every asset had to work in both.
We positioned it as The Surgical Enterprise and built the assets to launch it.
Set the positioning: The Surgical Enterprise, Experiences. Outcomes.
Built a bilingual website in German and French
Designed the patient login on phone and tablet, and a surgery planning web app
Created the stationery and a brand film
A clear story that moves the conversation from physician-first to patient-first
One brand across website, app, print and film
Launch assets ready in two languages
Today we would also check how AI assistants explain surgical options to patients in Switzerland, and make sure E-Chir is part of the answer. That is the Signal work we do now.
/More work.
