Client
Acibadem Group
Sector
Healthcare
Region
Turkey, GCC & Levant
Years
2021
/signal
Chapter 3 · Platforms & commerce
Video localisation, PR and a media webinar for a hospital group
How does a hospital group in Turkey reach patients across the Arab world? Speak their language and put its doctors in front of their media.
/Results/
Media outlets confirmed in six countries
Outlets published coverage
Acibadem runs more than 21 hospitals across Turkey and Europe, and treats patients who travel from Africa and the GCC.
Its videos and expertise were not reaching the audiences it wanted, who speak Arabic and French.
It also needed regional media to cover it, in six countries at once.
We localised the content and ran a PR campaign built around an online press conference.
Localised Acibadem's video content into Arabic and French
Placed press releases with media in Lebanon, Jordan, Iraq, Kuwait, Qatar and Bahrain
Organised the 25 May 2021 online press conference on why patients from the Middle East choose Turkey for treatment, with the chairman, a virtual hospital tour, a patient story and two professors
Brought in a Jordanian TV journalist to moderate, with Arabic interpretation
24 media outlets confirmed for the press conference
14 outlets published coverage in Arabic and English within two weeks
A follow-up webinar proposed for GCC physicians
Today we would also check how AI assistants answer Arab patients asking where to get treated abroad, and shape content so Acibadem is part of those answers. That is the Signal work we do now.
/More work.
