/shift
Chapter 2 · Content & performance
Market entry, video and paid media for an Italian wafer brand
How does an Italian wafer brand start from zero in the Arab world? Speak Arabic, and make it a game.
/What we built/
LAGO is an Italian wafer maker from Galliera Veneta, entering markets across the Middle East and North Africa.
The brand had to become known and liked in new markets, in a category full of local favourites.
Everything had to feel local, in Arabic.
We built its regional presence, with localised video and paid media.
Launched the Lago Arabia channel
Produced Arabic video, including the Poker Wafer Challenge
Ran paid media on Google and Facebook through 2017
A regional presence built from zero
Arabic content and media running month after month
Today we would also check what AI assistants suggest when people in the region ask for snacks and wafers, and make sure LAGO is in the answer. That is Signal, working with Shift.
/More work.
