/AI-Powered Retail

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Industry

Retail

Engagement

Full Build

Scope

Digital Marketing, Channels, Tech

Transforming SKU Chaos into Structured Clarity

We turned blind spots into actionable marketing data. Faster prep, sharper insights, and campaigns that finally see the whole picture.

/Context/

Partnering with a leading GCC retailer spanning hundreds of stores, rapid product cycles, and promotions tailored to diverse regional markets. Their retail catalogue spans thousands of SKUs, across categories, languages, and markets.

This complexity created critical gaps in insight for the marketing team, making it difficult to group products, personalise campaigns, or surface key trends across such a vast inventory.

/Challenge/

With no standardised way to classify or tag SKUs for marketing use, the team relied on fragmented spreadsheets, manual filters, and intuition.

Strategic planning was reactive. Opportunities were missed simply because the data couldn’t speak clearly.

/Solution/

We built a custom annotation framework designed for marketers, not merchandisers: combining a lightweight tagging system for campaign readiness, margin sensitivity, and promotional priority with automated categorisation workflows to cut human load, all surfaced through a clean interface for exploring, filtering, and preparing SKU sets for marketing activity.

Strategy

/Results/

A significant reduction in repetitive manual planning tasks
Faster campaign turnaround across regional teams
Improved promotional relevance and alignment with store-level dynamics
Clearer decision accountability and performance feedback loops

A significant reduction in repetitive manual planning tasks
Faster campaign turnaround across regional teams
Improved promotional relevance and alignment with store-level dynamics
Clearer decision accountability and performance feedback loops

/More work.

Year

Project name

Description

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/Total Stack

We merged a business into one system. Unified brand, seamless booking, and scalable growth.

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/Total Stack

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/flow@sprkl

/AI-Powered Marketing

Automated marketing decisions at scale. Reduced manual planning and accelerated campaigns.

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/AI-Powered Marketing

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/AI-Powered Marketing

/flow@sprkl

/AI-Powered Marketing

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For what’s too important to miss.

/Stay in the loop.

For what’s too important to miss.

/Stay in the loop.

For what’s too important to miss.