Client
Al Wadi Al Akhdar
Sector
FMCG
Region
Global
Years
2010-2021
/flow
Chapter 1 · The social web
Website, recipe content and global e-commerce for a Lebanese food brand
How does a pantry brand reach kitchens around the world? Give them recipes, then make the products one click away.
/What we built/
Al Wadi Al Akhdar makes Lebanese pantry staples, from vegetables and molasses to ready dishes, sold worldwide.
Shoppers abroad needed reasons to choose the brand and easy ways to buy it.
The brand had to work in Arabic, English and French, on every screen.
We built the website and the content, then took the brand to online marketplaces.
Built a responsive website with Product of the Week, recipes and a blog
Produced animated recipe videos, from frozen peas and carrots to pomegranate molasses
Ran social content and campaigns over the years
Planned global e-commerce and ran marketing on Amazon and Souq
A brand that sells through recipes, on its site and on video
A path from content to marketplaces like Amazon
Today we would also track how AI assistants recommend Lebanese pantry brands and recipes, and make sure Al Wadi shows up with a link to buy. That is Signal and Flow working together.
/More work.
