Client
Agiomix (123 PCR)
Sector
Healthcare
Region
UAE
Years
2021
Skills
Strategy
/flow
Chapter 3 · Platforms & commerce
Booking platform and campaign for a 3-hour PCR test
How do you win a crowded market in weeks? Make booking as easy as 1, 2, 3. It reached about 1,500 bookings a day.
/Results/
Bookings a day at peak
Sessions in two months
Booking conversion rate
Agiomix, an established genomics testing provider in Dubai, offered a COVID-19 PCR test with results in three hours, and needed people to know about it fast.
To stand out, the service had to be the one people remembered at the exact moment they needed a quick, reliable test.
That called for a name that explained itself, booking with no friction, and media that reached people when they were searching.
We built the product and the campaign around one idea: speed and ease.
Created 123PCR, an online booking platform built for the service
Designed a hero campaign around the 1-2-3 promise, in Arabic and English
Promoted it through SEO, search ads and social media
Produced short video spots for social channels
About 1,500 bookings a day during the holiday peak
65,000 sessions from more than 38,000 visitors in the first two months
A 17% conversion rate on the booking page
Today we would tie ad budgets to live booking capacity and feed booking data back into the ad platforms, so spend follows real demand hour by hour. That is how Flow runs growth systems now.
/More work.
