/flow
Chapter 2 · Content & performance
Outstream video ad marketplace dedicated to esports
Where do brands meet esports fans without interrupting the game? In video that plays only when it is seen.
/What we built/
Sureplay is SPRKL's own ad-tech venture: a video ad marketplace dedicated to esports.
Advertisers wanted to reach esports audiences, but pre-roll was easy to skip and hard to measure.
Publishers needed formats that earned money without hurting the reading or viewing experience.
We built the product: outstream video formats, the ad server and the reporting.
Designed outstream and in-content video formats that play only when on screen and pause when not
Built a proprietary ad server working to IAB standards, with one tag across desktop, tablet and mobile
Integrated with more than 20 demand-side platforms and a private marketplace of premium publishers
Built reporting on cost per view, cost per impression, engagement, watch rates and CPA
Launched the brand: Outstream Video Advertising, Dedicated to Esports
A working video ad marketplace for esports
Viewable-only video, measured end to end
Proof of the ad-tech roots behind SPRKL's growth systems today
Today the same thinking runs in Flow: ad delivery tied to real attention and real outcomes, with AI tuning spend as results come in.
/More work.
