Client
AXA Middle East
Sector
Insurance
Region
Lebanon
Years
2025-2026
/flow
Chapter 4 · Growth systems & AI
Website revamp with online quotes for an insurance company
How do you make insurance easy to buy online? Start with one question: what do you need to protect?
/What we built/
AXA Middle East offers insurance across eight lines, from motor and health to home, travel and marine.
Customers had to compare plans, get a price and reach the right team, without calling first.
Each business line had its own tariffs and calculators that the site had to handle.
We designed, wrote and built the new website, then added online quote tools.
Organised the site around one question: what type of insurance do you need?
Wrote content for all eight lines, with plan comparison tables
Built online quotes for Motor, Health and Foreigner insurance, using AXA's tariffs
Added claims and complaints shortcuts and a callback form
Launched in June 2026, then rolled in feedback from the Motor and Health teams
New website live in June 2026
Online quotes for three lines of insurance
Plans, comparisons and a callback for every line in one place
/More work.
