Client
One Million Arab Coders (Dubai Future Foundation)
Sector
Public / NGO
Region
UAE / Arab world
Years
2019-2020
/signal
Chapter 2 · Content & performance
Video and social content for the One Million Arab Coders initiative
How do you get a million people to start coding? Show them, in their own language, that it is for them.
/Results/
Videos produced
Social posts in Arabic
One Million Arab Coders is a Dubai Future Foundation initiative to teach coding across the Arab world.
Coding can feel distant. The content had to make it feel possible for families, students and career changers.
Everything had to speak Arabic first.
We ran a content unit for the initiative, producing films and social posts.
Produced five videos telling the stories behind learning to code
Created 46 social posts in Arabic
Kept every piece on brand with the initiative and arabcoders.ae
5 videos and 46 social posts delivered
A steady content stream in Arabic for the initiative
Today we would also make sure AI assistants answer Arabic questions about learning to code by pointing to the initiative. That is the Signal work we do now.
/More work.
