/Conversations on Tap

/Conversations on Tap

A full room on a live night at LeVain Wine Bar, Beirut
A full room on a live night at LeVain Wine Bar, Beirut

Client

LeVain Wine Bar

Sector

F&B / hospitality

Region

Lebanon

Years

2025-2026

/signal

Chapter 4 · Growth systems & AI

Social content, WhatsApp campaigns and monthly reporting for a wine bar

What turns a wine bar’s feed into bookings? A new content style and an always-on WhatsApp campaign more than doubled conversations in a month.

/Results/

165K

165K

Instagram views in October, up 108%

85

85

WhatsApp conversations, up from 38

$4.25

$4.25

Per conversation, down 35%

/Context/

/Context/

LeVain is a wine bar in Monot, Beirut, built around tastings, live nights and recurring evenings like Wine Therapy and Tuesday tastings.

Its audience is mostly women aged 25 to 54 in Beirut and Kasrouane.

Its audience is mostly women aged 25 to 54 in Beirut and Kasrouane.

/Challenge/

/Challenge/

The bar needed its social channels to fill tables, not just collect likes.


That meant content people stop for, and a direct line from an ad to a conversation on WhatsApp.

/What we did/

/What we did/

We run LeVain’s social channels, paid campaigns and reporting.


  • Introduced a new content style: wine at the centre, a dry bilingual voice, one idea and one next step per post

  • Ran event ads one tasting at a time, and an always-on WhatsApp campaign from 12 October

  • Kept every night alive in stories, with more than 100 frames in October

  • Report monthly, with clear next steps for the month ahead

/Gallery/

/Gallery/

Live music at LeVain Wine Bar
01 / 02

/Video/

/Video/

01 / 02

/Outcome/

/Outcome/


  • 165.2K views (+108%) and 89.1K accounts reached (+46.5%)

  • 3.2K link clicks (+143%) and 242 new follows (+357%)

  • 85 WhatsApp conversations, up from 38, at $4.25 each (down 35% from $6.50)

  • Tasting ads started conversations for $3 to $6 each


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/Stay in the loop.

For what’s too important to miss.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

/Stay in the loop.

For what’s too important to miss.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients